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11.11
The documentary recorded the work overload of the entire JD.com logistics sectors before and after the Double Eleven Shopping Day in China (the equivalence of the Black Friday). From goods being sorted at JD.com's gigantic sorting centre in the outskirts of Beijing and the Double Eleven national command centre at JD.com's headquarter, to the numerous delivery points spread across Beijing’s entire commercial and traditional districts, the mission and individual existence of the couriers working at online shopping terminals. All of the above sketch out the landscape of a consumption driven by powerful Internet economy (JD alone achieved 120 million rmb total sales on that single day). How will this situation lead us into a future social ecosystem?
Director: Cao Fei