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Love in Action
To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.
Director: Νικόλας Δημητρόπουλος
Cast: Eleonora Antoniadou, Angelos Kouris, Μαρία Καμακάρη, Απόλλων Μπόλλας